5 Essential Traits Every Top CEO Has and The Accessories That Complement Them

Behind every great man is a great amount of work. The path to success, whatever that means to each individual, requires effort. While the view from the top must be stunning, one cannot rest on laurels. Achieving success is one thing, but maintaining it is a different story.

As the highest ranking executive in a company, a CEO’s success is measured by the ongoing attainment of favorable outcomes for their business. The level of resilience necessary to overcome obstacles and adapt to change is huge. In fact, behind every great man is a collection of traits acquired throughout their lives that guides them on the right path. Along that path, there are a series of treats that can make their journey easier.

Read on to find out what constitutes a successful CEO, from the qualities developed over time to CEO accessories that complement and support them. 


Mark Zuckerberg is the number one in The Business Insider 100: The Creators list. This ranking is not only based on a company’s financial success, but also on the value they bring to the world through innovation and leadership. As co-founder, CEO, chairman and controller stakeholder of Facebook, he surely juggles with a lot of responsibilities; including the latest collaboration with Ray-Ban.

In a Q&A session held on his platform in 2014, he mentioned that one of the most important things that have contributed to his success is learning to utilise his time proactively rather than reactively. A proactive use of time allows for the anticipation of issues and the effective yielding of results. The key to maximise productivity is to be organised, set clear goals and find efficient methods to reach them. 

Adaptability requires forward thinking, which in turn depends on the ability to prioritise. A practical journal or a comprehensive stationery kit are great accessories to help a busy man stay organised. A smart watch for live updates, a scooter to move fast or a smart mug to keep coffee warm while immersed in work are CEO accessories for a tech savvy businessman.

A practical HERCK travel case is essential to smell good while running around. Our Apollo solid perfume, inspired by the god of light, combines fragrances that promote focus and grounding for the man managing complex thoughts.


Howard Schultz served as CEO of the Starbucks Coffee Company from 1986 to 2000, and then again from 2008 to 2017. He believes that a good culture is what drives a company forward. Throughout his extended relationship with Starbucks, he developed a corporate culture focused on collaboration, communication, inclusion and diversity.

A CEO who invests in his employees, is compliant with his partners and respected by his stakeholders will surely make a positive impact. The personal relationships within a business are reflected through the interactions with customers, creating a solid network that translates into sales. 

A strong leader is reliable and accountable, as they understand the need to provide their employees with the necessary resources to do their jobs efficiently.

Travel CEO accessories are great for a man who expands their cultural sensitivity by exploring the world. The right clothes influence the way they are perceived by the people around them, as much as their scent affects their first impressions. Zeus by HERCK is inspired by the king of the gods, sky, law, order and justice. This solid perfume suits a warm, balanced man that commands respect.


Paul Tudor Jones is a conservationist, philanthropist and chief executive officer of the hedge fund, Tudor Investment Corporation, that he founded in 1980. He is one of the wealthiest men in the world, recognised as one of the greatest traders to ever have lived. His secret to success is to always question himself and his ability, instead of trying to be a hero.

Confidence is not blind assertiveness. Instead, it is the awareness of one’s powers and the reliance on one’s circumstances, combined with a sense of certitude when making decisions. In Tudor Jones words, “If you make a good trade, don’t think it is because you have some uncanny foresight. Always maintain your sense of confidence, but keep it in check.” 

Authentic confidence enhances resilience, attracts and supports great talent, and improves performance. A confident man wears fashionable glasses, belts, and other CEO accessories that make them feel good. But the real key to confidence is personal well-being, as feeling good inside will naturally reflect on the outside.

A meditation course to keep their minds clear, and a diet guide or a yoga mat to keep their bodies healthy are things every good CEO invests in. There is anecdotal evidence proving that fragrances can trigger emotions and promote self-confidence, which is why we recommend our Poseidon by HERCK solid perfume for a fearless, untamed and strong character.


Marc Benioff is the founder, chairman and CEO of Salesforce, pioneer enterprise of cloud computing. He believes that willingness to learn and open-mindedness are essential traits of a great innovator. A business leader needs to foresee what the future will look like and work accordingly. ‘Cracking the puzzle’, as he puts it, requires an insight to the latest trends and acquisition of new skills in order to develop strategic acumen. Broad knowledge will help understand the business and its operations to always stay a step ahead. 

A knowledgeable man reads books and magazines, plays board games and engages in courses and workshops. CEO accessories for innovative men consist of a variety of technological gadgets that stimulate the mind, challenge the status quo and open the perspective to new horizons. Our Chronos by HERCK suits a CEO that is mature, developed and at the same time, stays fresh. 


Elon Musk is the founder, CEO and Chief Engineer at SpaceX, an American aerospace manufacturer, space transportation services and communication company, and Tesla, Inc., an American electric vehicle and clean energy company. In 2013, he made the cover of the 2013 edition of Time magazine’s 100 most influential people in the world.

Musk, currently the richest man in the world, claims that success and satisfaction with one’s work does not depend solely on financial rewards. He became a millionaire at the age of 27, but continued his work driven by the belief that he was doing something important to change the world. He recommends being bold and working on projects that make the world a better place. 

A service mindset makes a leader stand out from the rest. Modern water bottles and solar chargers are some of the best CEO accessories for a successful man that is conscious about giving back to the world. Our Pan by HERCK solid perfume with Wood, Herbs and Flowers with a touch of Coffee and Pepper is our top fragrance for environmentally concious CEOs.

By Carola Carcagno

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